Choosing the right Diamond

For most people, buying a diamond ring is a new experience, but that doesn’t mean it should be overwhelming. Understanding a diamond’s quality characteristics is straightforward and simple.

Paul Bram’s diamond education is designed to answer all your questions. It explains a diamond’s characteristics, how those characteristics influence appearance, and which are more important than others. In just a few minutes you’ll know everything you need to know to find your perfect diamond.

  • Shape

    As the name suggests, shape (round, princess, radiant, etc.) describes a diamond’s form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of personal taste.

  • Cut

    The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.

  • Colour

    A diamond’s color grade actually refers to the lack of color. In other words, diamonds that are white, containing little or no color, receive higher quality grades than those with visible color.

  • Clarity

    Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.

  • Carat Weight

    This is the term with which people are most familiar, but bear in mind that carat is specifically a measure of a diamond’s weight.

  • Certification

    Unbiased diamond grading reports are offered with every Paul Bram diamond.